SEO for your small business

Learn how to implement SEO for your small business website

You want to grow your small business. You know the internet can bring you more customers, but how? By using Search Engine Optimization.

What questions are your customers asking?

SEO will help your site show up as a top answer. You’ll need content that is expertly written and coded to make that happen.

You can quickly implement SEO for your small business website. (No worries- you don’t need to embark on a lengthy journey of professional development.)

Step One: create a keyword strategy

There are many free online resources that will help you get started with SEO. For instance, try a keyword research tool or a keyword research course for free. Or you may want to hire an experienced SEO strategist to help you build a keyword plan.

An SEO plan can be very simple:

• Know the keywords you want to target

• Commit to a time frame (at least 6 months)

• Schedule your keywords on a calendar

• Plan your postings (weekly, bi-weekly, or monthly)

Step Two: Hire an SEO writer

How are SEO writers special?

An SEO writer will create posts that follow your brand guidelines, use your brand voice, and integrate optimized keywords. SEO writing requires a thoughtful approach. When search engines index sites, they’re looking for high-quality information to return in search results.

High-ranking websites include:

• Thorough, informative writing that brings value to readers. The text should be clear, highly readable, and error-free.

• Limited keyword use– Avoid overusing a keyword, or the engine will interpret the post as spam. Use the keyword phrase in your URL, metadata, and first heading.

• Trustworthy outbound links– Add links to sites that are already highly trusted by readers, so the engine sees that connection. When you craft each outbound link, highlight two or three words that describe where the link is going. This anchor text also helps search engines understand the relationships between websites.

• Inbound links– This refers to sites that link to you. The best way to obtain valuable inbound links is by posting compelling content. When you have great information, other sites will want to link to you. Be patient; the links will come.

Well-written posts will help customers find you, even if you don’t have the budget for long-term ad placements. Each blog post will remain available to future searchers. As you add posts on a regular schedule, you will increase the value of your site’s content. Search engines will see this and increase your site’s ranking higher and higher over time.

Start your SEO planning today! If you’re looking for a writer to create SEO blog posts, contact me. I’d love to discuss your goals and plans and help you take the next steps forward.