How to learn SEO for free

Why do I need to care about SEO?

If you’re a business looking to grow, then SEO should be part of your mix. You can understand the benefits of implementing an SEO strategy without a huge time investment. With the services of professional strategists and writers, you can integrate SEO into your site. You‘ll provide value to potential customers and improve the quality of your web traffic.

What is SEO?

Search Engine Optimization refers to the strategy of building your website to be scanned by search engines and ranked high in search results by customers. In other words, SEO helps customers find you. An SEO strategy starts by identifying keywords (usually short phrases) that your customers will be searching for. Once you’ve identified keywords, you’re ready to add blog content. These posts should contain information relevant to your products and services, external links to high-quality sources and internal links to other pages on your website.

I want to know more about SEO, but I don’t have all the time in the world

No worries! I recommend this course to learn about SEO practices in less than three hours.

SEO Foundations course on LinkedIn Learning

How to take the course

1. If you pay for LinkedIn Premium, you already have access to the course and everything else in the LinkedIn Learning Library (over 16,000 courses spanning business, technology, and design topics).

2. Your employer may already pay for an institutional subscription. Contact your firm’s central administration.

3. Check your local public library. Search for “LinkedIn,” or message the library directly to ask if they provide access. If the library offers it, you’ll be able to login using your library card. No charge and no limits.

4. Sign up for a 1-month free trial. During this month, you can explore the full LinkedIn Learning Library. A recommendation: to get the most out of this free month, pick four courses. Take one per week. The sample plan below will have you creating more effective websites, designing high-impact presentations, and leveling-up your data analysis skills.

• Week 1: SEO Foundations (2 hours 38 minutes)

• Week 2: WordPress 5 Essential Training (2 hours 11 minutes)

• Week 3: Visual Storytelling in PowerPoint (55 minutes)

• Week 4: Excel PivotTables: Mastering PivotTables and PivotCharts (4 hours 7 minutes)

I’m ready to get the benefits of SEO!

Once you have your SEO keywords, you can plan your blog content. When you’re ready for help writing engaging and informative posts that integrate those keywords, email me. We’ll come up with a plan that meets your needs.